top of page

U11’s Elite Player, Inspiring the Community with his Positive Mindset

From when the first lockdown came into place, we have spoken to and supported as many local people as possible, through these unusual times. One of our Under 11 Elite Players has taken it him upon himself to spread the word of a positive mindset in young people, through his own clothing brand.

George Coleman, aged 11, plays for our U11 Crawley Town FC Elite Youth Squad alongside Maidenbower Colts FC U11’s, who has ambitions of becoming a professional footballer either for Crawley Town FC or a Premier League Club.

George had always dreamed of having his own merchandise as a footballer, with ‘GC7’ branding on the front of the merchandise, but instead took this idea and the idea of communicating the benefits of a positive mindset, through his own clothing brand.

‘Will Over Skill’ was launched during the first pandemic after taking part in a ‘Mindset Academy’ course to improve his confidence and help achieve his goals during the pandemic and to become comfortable in the uncomfortable.

George said this about his brand, “During lockdown, whilst I couldn't play football, I worked really hard on my POSITIVE MINDSET, on creating HABITS for success and making sure I have the right GOALS to achieve my AMBITION.

My aim through all of this is to become a beacon brand for young people in order to promote ambition and to promote the value of a positive mindset.”

He has now had the opportunity interview many past and present Crawley Town FC First Team players including, Jimmy Smith and Ollie Palmer, as well as Ben Francis the founder of ‘Gym Shark’ and Grace Vella founder of ‘Miss Kick’.

George also had the opportunity to sit down with Jake Meyer about Mindset, who had originally reached out to George when he was training to climb Mount Snowdon.

Ian Cobbett, Football Pathway Co-ordinator, who interviewed George said, “George has shown hard work mixed with passion can change the way things are achieved. He shocked me how someone so young can not only be motivated, but inspire others at the same time.

Sending a powerful message through his clothing brand, George isn’t driven by materialistic things, he wants to learn what pushes people into the uncomfortable. I have seen a huge change in not only his footballing ability, but how he conducts himself on and off the pitch”

The idea of a positive mindset and setting goals is more important than ever with a global pandemic inhibiting our everyday lives, and it is important to make sure we a look after ourselves and our mental health.

George’s message is one for everyone in the community and a message that skill and determination even if it is behind the scenes, builds a positive foundation to grow both physically and mentally.

If you would like to learn more about Will Over Skill or get involved in transforming your mindset please visit -

For regular updates on our sessions at Crawley Town Community Foundation, please access:


Facebook: Crawley Town Community Foundation

Twitter: @CrawleyTownCF

Instagram: @CrawleyTownCF

YouTube: Crawley Town Community Foundation

99 views0 comments


bottom of page